| The MBBNet - Zürich MedNet Internet Link: Web-based Integration of the US and Europe's Largest Medical/Bioscience Networked Clusters |
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INFORMS 2000
Session
Marketing on the Internet
Presenter
William Hoffman, University of Minnesota
Title
The MBBNet - Zürich MedNet Internet Link: Web-based Integration of the US and Europe's Largest Medical/Bioscience Networked Clusters
Abstract
Technology-intensive geographic clusters of companies, research universities, technology support organizations, incubators and venture capital are reshaping the economy. The Internet makes it possible for remote regional clusters in comparable economic sectors to be fully integrated on a single Web site to share knowledge, stimulate joint ventures, and maximize competitive advantage.
INFORMS
The Institute for Operations Research and the Management Sciences (INFORMS) is an international scientific society with 12,000 members, including Nobel Prize laureates, dedicated to applying scientific methods to help improve decision-making, management, and operations. Members of INFORMS work primarily in business, government, and academia. They are represented in fields as diverse as airlines, health care, law enforcement, the military, the stock market, and telecommunications.
Nov. 5-8, 2000
San Antonio, Texas